We all know that the “S” in the current iPhone 4S stands for Steve. The upcoming iPhone, which could potentially have a new and different design, won’t have an “S.” The new iPhone will be CEO Tim Cook’s calling card. Will he deliver under the crushing weight of Apple expectations? Cook and a post-Jobs Apple need to do more than deliver home-run financials. A new Apple has to reignite the base and show it still has the courage to give customers not only what they want now but what they will want in the future.